How SEO Firm Moz Successfully Reimagined Its Flagship Event as Virtual

SEO software company Moz hosts its in-person convention, MozCon, each July in Seattle. The annual event usually attracts around 1,700 attendees and spans three days of sessions and activities.

This year, like so many other companies, Moz was forced to cancel its live event and find a way to deliver value to attendees online instead. With less than three months to pivot to a virtual platform, the team at Moz set out to create an innovative experience that they could provide virtually.

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