11 Things That Shaped the Decade in Events
As the decade comes to a close, we’re exploring the tools and trends that had the biggest impact on the event industry. Here’s our (highly subjective) list of 11 things that have had the biggest impact on events, meetings, trade shows, and other live gatherings, from social media to event apps to yes, Donald Trump. First up is number 11: The rise of experiential marketing and face-to-face gatherings. As technology continues to saturate every aspect of our lives, many brands this decade turned to in-person events as a way to stand out.