The depth and richness of the data you can collect now is unprecedented. From footfall and adoption rates to more qualitative data, like opinions and biometric happiness-related measurements, you can dive further into the attendee experience than ever.
But how do you know what to collect? What data leads to actionable insights that improve your event year over year? And how should you collect it?
Read more at: https://www.eventmanagerblog.com/wearable-tech