As the value of events grows, organizations are investing in event technology more than ever. What happens, however, when an organization is accustomed to doing more with less? Relying on small teams and manual processes to manage events can directly affect the success of the organization. Jared Cohen, President and CEO of the Parkinson Foundation of the National Capital Area, knows this reality all too well. “When I arrived at PFNCA, I was immediately challenged with operating losses that the foundation had for years,” he explains.