Once again Apple has triggered an event-industry innovation streak. Its iBeacon—a small piece of hardware that transmits signals to a smart device—has sparked the imagination of leading mobile app developers, several of whom have announced beacon-enabled features for their existing event apps.
What is iBeacon?
iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices.
More information: http://www.eventapps.com.au/ibeacon-messaging/