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What Is the Real Impact of Smartphone Technology at Your Music Event?

As anyone who has attended a live music event in the past few years will testify, the sight of swaying lighters has quickly been replaced with the sight of glowing smartphones instead.

As an event organiser, your role is to allow guests to enjoy their time in your space – whether that means being glued to their phone or not. But at what point does this technology stop being a distraction, and start impacting the success of your event?

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