Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Tim Baxter, president of Samsung Electronics America, announced at the CES 2017 technology show in Las Vegas last month that the company topped five million sales of its $100 Samsung Gear virtual reality (VR) headsets since launching them 13 months ago.

Also at CES, Intel CEO Brian Krzanich held his company’s press conference in virtual reality with 260 media wearing Oculus Rift headsets.

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