What Is iBeacon and Why Is It Important to the Events Industry?

iOS devices, such as iPhones and others, have been given a new way to gain location-based information. Through Apple’s wireless Bluetooth low-energy technology called iBeacon, these devices have access to the information and services that will send notifications, special offers, and security alerts to the device when they enter a certain area.

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More information: http://corporatemagicinc.com/what-is-ibeacon-and-why-is-it-important-to-the-events-industry/

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