Next Generation Augmented Reality Will Transform Live Events


Imagine watching a basketball game and seeing all of the vital statistics surround your favorite player without taking your eye off the game. CrowdOptic aims to visually enhance the event experience through a heads-up display on an iPhone. Instead of marketing to consumers, however, CrowdOptic is able to charge event organizers, sports managers, and advertisers a (sizable) premium for hyper-detailed analytics of knowing which performers are most popular and when.

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More information: http://www.fastcompany.com/1752725/next-generation-augmented-reality-will-transform-live-events

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