Almost a decade ago, conference life changed drastically with Twitter and hashtags. By following an event’s Twitter account attendees received real-time information on panels, sessions and fostered anonymous dialogue with other attendees. Think of iBeacon as a far more sophisticated way for attendees to interact with one another while staying connected to the event.
iBeacons receive notifications via Bluetooth LE technology. The devices also transmit information. If an attendee walking by a booth or activity has their iBeacon app activated, they will pick up outgoing signals from vendors and event sites. This information can be anything from marketing materials to social invites to schedule changes.