Which beacon shines brighter

It always made sense that Google would eventually enter the beacon space. In many ways, it’s surprising that Google didn’t get there first. After all, the technology is essentially putting cookies into physical spaces and bringing many of the same technology we use on the web to the physical world. The tracking, advertising, contextual aware potential of the technology made it a Google no-brainer.

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More information: http://www.developer-tech.com/news/2015/jul/21/which-beacon-shines-brighter-eddystone-or-ibeacon/

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