Google vs Apple’s iBeacon

How proximity approaches compare and a look at the flourishing proximity startup ecosystem.

While iBeacon has arguably galvanised the notion of using proximity in applications and services, it’s not the only game in town.

In this post, I’ll cover one of the alternatives to Apple’s iBeacon, Physical Web from Google, and then I’ll zoom out to look at the flurry of activity in startups in the evolving “Beacosystem.”

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More information: http://radar.oreilly.com/2015/04/googles-physical-web-vs-apples-ibeacon.html

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