THE IBEACON PLATFORM
The Apple iWatch is not due out until sometime in spring, yet developers are already bull rushing into the space. Marketers and advertisers are currently experimenting with the iWatch SDK, also known to developers as the WatchKit, so that their apps will be available for download the moment the iWatch is released.
More information: http://www.ibeacon.com/apple-iwatch-marsh-supermarkets-inmarket-and-their-ibeacon-platform/
