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In 2021, the topic of hybrid meetings and events is everywhere. And for good reason. Even as improvements in the public health situation may allow for the return of in-person events soon, the need to reach and engage virtual audiences through at least 2021 will remain. As vaccinations gradually take hold, the reality is that many attendees may not feel comfortable attending large indoor and in-person events for quite some time. Strained travel and marketing budgets and shifting local, state, and national restrictions are likely to depress in-person attendance this year.
But it would be a mistake to view the hybrid event conversation solely through the lens of “have to.”
What are the key elements of hybrid meetings according to your analysis?
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