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Event virtualization is necessary for our industry to grow and innovate. Once you free yourself from the convention center mindset, it’s pretty obvious that virtual or hybrid events can reach a larger, more diverse audience, more cost effectively for both attendees and event holders. That’s why I like to push the bounds on the thinking of whether virtual events will continue beyond 2021.
We can continue to increase the accessibility and personalization of virtual events, which translates directly into a happier attendee, higher attendance, and better results. At a high level, it just costs less to attend an event virtually, so you can bring in more people from more places. During the registration and pre-event phase, we can leverage technology to tailor the user experience by helping them find content that is meaningful to them.
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