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Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking.
However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content.
There is still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it’s already clear that they offer new personalization opportunities. Hybrid events already give attendees the option between in-person and virtual, but this is only the beginning. Newly-enhanced event apps are merging with event platforms to provide much of the same functionality in a mobile-friendly format, adding an unprecedented ability to experience the event on the go. This furnishes attendees with the ability to experience events how they want, when they want, and where they want.
But what impact will that have on the event design? Will event planners now be expected to design content programs around three delivery formats?
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