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It’s not surprising. Events thrive on the value of face-to-face interactions, chance meetings, and lucrative connections. Virtual events put event stakeholders in the unfamiliar position of having to convey that value virtually. But while virtual may not be as familiar a format to business events, many precedents have already been set in other online spaces.
What lessons do we have to learn from them?
Video games have been incredibly successful at keeping online users engaged for decades. In fact, as people were craving connection during the pandemic, the video game industry experienced massive growth.
However, the near-universal draw of video games proves that virtual engagement is possible.
As event planners, what should we keep in mind when implementing gamification at our events?
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