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Engagement scoring is an easily configurable scoring tool that lets you assign points manually as well as set default points created through a machine-learned model based on historical data for each potential action an attendee can take during an event using your event marketing and management technology, CRM, and marketing automation systems. These allow you to segment attendees, target customers to increase engagement, and drive your event’s ROI.
How do you use engagement scoring?
How can engagement scoring be used across your organization?
How do you create an engagement score from event interactions?
What activities make up an engagement score?
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