[Timothy Myres]

The processes that marketers and planners used to rely on are growing and evolving. When you’re stuck in an excel dedupe or in a game of “phone tag” with a hotel to book additional rooms days before the event, you’ve probably thought – there has to be an easier way to do this. There is: event management software. You don’t need to pull your hair out managing room blocks or spend the night before an event printing out hundreds or thousands of name badges. With the various types of event management software available, you can create the right mix for you to decrease the time spent on manual tasks, increase productivity, and better prove event ROI. When researching and analysing event management software, there are many options to consider and questions to ask.

When trying to find the right event management software for your organisation, you need to assess your individual needs. Meetings and events planners of all kinds benefit from event technology, but not all need the same features and functionality. From large organisations that throw hundreds of events a year to small organisations that put on one cornerstone event annually, every organisation requires a different level of event tech.

So how do you know what you may or may not want out of an event marketing and management platform?

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