365 Engagement and Events

The pandemic has significantly changed the way attendees engage with content, and while eventprofs are waiting with bated breath for the large-scale resumption of in-person events, there has been an undeniable shift in the industry that will continue to affect event programs moving forward.

This is particularly true of the corporate sector, where decision-makers within marketing departments value the robust data virtual events generate and will likely keep the format around on its own merits — not just as a replacement for in-person.

The principle merit in most cases is reach, and virtual event tech providers are now looking to leverage it to facilitate ongoing engagement. In some ways, it’s a question of applying the old marketing adage — ‘it costs five times more to acquire a new customer than to retain an old one’ — to events.

Having successfully attracted several times your normal audience to a virtual event, how do you keep the momentum going in an increasingly competitive market and retain their attention until the next one?

The solution is an event strategy that has become somewhat of an industry buzzword in 2021, after being touted unsuccessfully since the early days of event apps: 365 community engagement.

What are your views on 365 Engagement?

What’s Behind the Shift to 365 Engagement?