Cool New Methods for Measuring ROI, Tailoring Attendee Engagement, and More

In the Event You Missed It

At the recent Bloomberg Technology Summit, the BizBash team reported on a gamified implementation for Google. The space, created by Red Paper Heart, transformed the complex topic of cybersecurity into a game and educational experience. The 20-foot-long LED feature wall served as a companion piece, displaying scores and reacting in real time to player activity. Read further.

Event Engineering We’re Looking Forward to This Month

For fashionable new badge options

Bizzabo, a company specializing in event technology, has announced new innovations with Klik, an on-site wearable technology it acquired in 2021. The company released its new SmartBadge, dubbed The Edge, in July. It provides the same data collection, engagement, and networking opportunities as the original SmartBadge, but has a sleeker, lighter design with more space for branding on the front and rear. The wearable technology is located on the badge’s reverse, and a pill-shaped opening on the front illuminates with each interaction. The Edge is also composed of recyclable, long-lasting ABS plastic.