New Whitepaper: Gamification and Interaction: Tips for All Event Formats

This premise is a good starting point if you want to use gamification dynamics in your next event. When it comes to psychology, you have to understand what moves your audience and what would prod their participation. For example, generational and social differences will be important elements to take into account.

According to one of the pioneers of gamification, Yu-kai Chou, who created the gamification framework or Octalysis, there are eight drivers for audience participation. They are the eight factors that trigger human motivation and range from creativity to fear of missing out.

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