How event tech can give tradeshows a hosted buyer experience
Paul Miller, CEO of Questex, told ExpoPlatform how a VIP concierge program of meetings often has triple the NPS of their exhibitions.
Now he believes organisers can learn lessons to bring that type of experience to the showfloor by using digital insights, particularly content consumption habits.
He said: “We’re finding NPS scores are triple the tradeshow scores and they’re also ahead of the conference scores.
Read more at: https://expoplatform.com/blog/hosted-buyer/paul-miller/
Read similar stories at: https://eventtechnology.org/category/technology-news/audience-response-news/