Designing With Empathy: The Key to Event Personalization

When Event Experience Leaders consider individual needs and preferences, attendees have a better time, and the event sticks with them longer. Event personalization helps build trust between planners and participants and helps ensure attendees leave satisfied.

During The Key to Event Personalizationa webinar we hosted with Naomi Clare-Crellin of Storycraft Lab and Megan Henshall of the Google Experience Institute (Xi), we dove into the philosophy behind event personalization and offered techniques for implementation.

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