Gamification, enhancing the event experience or a distraction?

Gamification is the application of game mechanics to non-game environments such as digital events and websites with the objective of increasing participation. Many event organisers have incorporated gamification into their events as an added immersive experience. But is gamification a fad or a real trend? Games within events aim to educate, entertain and engage. However, is gamification enhancing the attendee’s experience or distracting them from the main event objectives?

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