How Data Is Helping With Event Attendee Movement

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When Jay Kinghorn was the associate managing director of the Utah Office of Tourism, he was constantly frustrated by the dearth of visitor data he knew would enhance the agency’s ability to promote itself, support its members, and enhance the experience of individual travelers as well as meeting groups. That gap in market intelligence was the impetus behind the startup he co-founded, Zartico, which collects and analyzes geolocation and anonymized credit card spending data to uncover traveler spend and movement patterns.

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