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Organizations around the world are optimistic about the return of face-to-face interactions that are on the horizon. But we would be foolish not to take with us the learnings of the past year as we move forward. A new but crucial part of your meeting or event strategy needs to include first determining what sort of event best fits your goals, audience and content.

While we are beginning to see advancements in getting back to meeting in person, a full live event may not make the most sense-at least not yet. And these types of events may be a smart option for long-term strategy as well.

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