Shed the Masks and Bring in the Sound and Lighting

In my nearly three decades of producing and executing events worldwide, the last sixteen months has been, well, let’s just say trying. Like many in the events world, we all know companies that have shut down or had to lay off dozens if not hundreds of employees. The Covid-19 pandemic was not their fault, but business is business.

We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days.

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