In 2020, we were uncertain about the future of events. Even a few months ago, event professionals were excited about a return to in-person events in 2022. However, with the persistence of the delta variant and the shocking rise of the omicron variant, marketers now say they’re less likely to attend in-person conferences in 2022.
What does that mean for the events industry? It means that hybrid events are here to stay. But you don’t have to take our word for it.
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