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How Beacons can Transform Event Management and Trade Shows

Beacons have captivated the attention of the tech media world. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores, and sports venues such as Major League Baseball stadium, Oracle Arena, etc., beacon technology has stimulated the appetite of event marketers too.

For years, event organizers have pursued new ways to enhance visitors’ experience by delivering improved customer service and offering digital content through event-specific mobile apps.

Read more at: https://blog.beaconstac.com/2014/08/how-beacons-can-transform-event-management-and-trade-shows/

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