A New Wearable Sensor Could Be the Meeting Engagement Measurement Tool That Works

The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content.

Read more at: https://www.meetingsnet.com/event-tech/new-wearable-sensor-could-be-meeting-engagement-measurement-tool-works

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