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Marketing Dive: How AR is Poised to Transform Event Marketing

When predicting marketing trends for 2018 and beyond, analysts and prognosticators tend to lump together virtual reality (VR) and augmented reality (AR). The technologies are linked; both have a history that stretches back decades, both are in the midst of a renaissance driven by the rising processing power of mobile devices and both promise connections with audiences on new sensory levels.

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