VR for events: Proceed, But with Caution

Competition to deliver the most compelling, unforgettable immersive events has never been more intense and many are looking to technology to bring the much desired ‘wow’ factor.  A growing trend in the events industry is to look to VR to deliver something unique. However, according to Ross Magri, Managing Director of Sarner International, this emerging technology isn’t yet the go-to communication tool for events and, in some cases, can take away from the brand experience.

More information: https://www.eventindustrynews.com/news/event-technology-news/vr-events-proceed-caution/

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