VIRTUAL REALITY (VR) IS THE NEXT BIG THING IN EVENT MARKETING

Virtual Reality, or VR as it is popularly known, is no longer an idea restricted to science fiction; it is available today, and brands are already making excellent use of it to tell captivating stories and engage their audience.

We know the advantages of Experiential Marketing for modern brands cannot be overstated; Virtual Reality is taking the experiential and marrying it with digital technology to bring key messages to life in a tangible, virtual world. This usually involves using 3D sound and special VR headsets.

More information: http://www.geventm.com/virtual-reality-vr-is-the-next-big-thing-in-event-marketing/