8 Ways Brands Are Using Virtual Reality at Events

Virtual reality creates opportunities for planners and brands to create engaging, innovative, multi-sensory activations for their target audience. By donning a virtual-reality headset to view three-dimensional imagery, users can be transported to places and into experiences that are otherwise unreachable. Here’s a look at a variety of ways virtual reality is being used by brands.


More information: http://www.bizbash.com/8-ways-brands-are-using-virtual-reality-at-events/new-york/story/32810/#.V-_Vq4h96M8

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