Are iBeacons set to revolutionise events?

There’s no doubt that Apple is one of the most innovative companies today, with its every product and technology scrutinised all over the world. One of the company’s latest gadgets, in fact, could be set to shake up the event management game.

Apple’s iBeacon technology was released at the very end of 2013, with attention, awareness and use around it picking up over this year. While most focus so far has been placed on its retail and shopping applications, it holds immense potential for event organisers as well.


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