Move over iBeacon—today Google is launching “Eddystone,” an open source, cross-platform Bluetooth LE beacon format. Bluetooth beacons are part of the Internet of Things (IoT) trend. They’re little transmitters (usually battery powered) that send out information about a specific point of interest, and that info is then passively picked up by a smartphone or tablet in range of the transmitter. A beacon-equipped bus stop could send out transit times, stores could send promotions to the customers currently in the store, or a museum could send people information about the exhibit they’re standing in front of.6


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