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Accelerated by the pandemic, almost all platforms have increased capabilities through intensive and shorter development cycles and integrations. In practice, this has brought tools that started off performing very different functions much closer together.
As platforms become similar in feature offerings, differentiating between them becomes harder. This also means that it takes more than a sales demo to understand the fundamental differences in how the tools function.
As event professionals scramble to source the best tools to support upcoming hybrid events, suggestions from respected independent sources are a welcome addition to the conversation. Please let us know your ideas/suggestions on sourcing the best virtual event tech for B2B marketing.
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