Ticketing and registration for an event are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is essential for onboarding attendees to your event’s complete experience.
According to the report The state of in-person B2B conferences by Bizzabo, 61.7% of event organizers have witnessed an increase in registration. Moreover, 56.2% of participants indicated that the registration process for their most recent event was easy or very simple.
As event administrators express optimism regarding the growth of event registration and in-person conference attendance, it is time to ensure that your event ticketing strategy is optimized to deliver increased revenue and a streamlined, personalized registration experience.
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