Event tech should be ‘intrinsic’ to exhibition improvement
Event tech should be an “intrinsic” part of improving exhibitions and increasing their value for participants, according to an industry expert.
Havina Sirohia, from Informa Markets, believes these tools can be transformative in developing tradeshows as more information is made available to organisers through them.
The digital operations and event technology project manager told ExpoPlatform that she sees a future where it is no longer a nice-to-have feature, but a central component of exhibitions.
Read more at: https://expoplatform.com/event-technology/havina-sirohia/
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