After the pandemic, virtual events became the default. Now that society is transitioning back to normal, it brings the nature of events into the question: should companies go back to fully in-person or stick with virtual? It seems the answer may lie somewhere in the middle with the rise in popularity of hybrid events.
According to a survey conducted by Statista, 40% of marketers worldwide predict their events will continue to be virtual in 2022, while 35% predict their events will be hybrid. This is an increased interest in virtual events from 2020, when only 35% of marketers wanted to continue having events during the pandemic.
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