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Driving Qualified Leads Through Better Virtual and Hybrid Event Data

As virtual and hybrid events become the norm, planners are going to need to make data-driven decisions about where to double down, especially when it comes to in-person events that historically did not offer the most efficient or reliable methods for collecting lead information. Virtual events and digital components of hybrid events promise massive reach due to increased access, but this also means more prospects that may have varying levels of interest in the event content.

Read more at: https://www.eventmanagerblog.com/virtual-and-hybrid-event-data-drives-leads

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