Through all the tiers and lockdowns the really big pivot is beyond any single company reformatting its events. It’s in how the majority have been able to move from occasional dalliances with the virtual world to taking a game changing part in it, daily.

So one of the real benefits of the last 10 plus months is in knowing that the digital skills everyone has learned, developed, honed and perfected will play an integral part in the new-look event world, post-Covid-19.

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