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How to Use Engagement Scoring to Track the Attendee Journey

What are your attendees thinking? It’s a common question for planners and marketers, and finding the answer doesn’t rely on telepathy, but on technology. Using technology to track customer touchpoints, companies can create multiple engagement scores per event that provide actionable insight into the customer journey. For marketers and planners, the engagement score ties to virtual, hybrid, and in-person events, looking to event touchpoints to show the attendee journey. The scores can provide full insight into your customers based on their event interactions.

Read more at: https://www.cvent.com/en/blog/events/engagement-scoring

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