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While many convention centres were converted into hospitals to assist with the public health crisis, they’re now turning to sophisticated virtual event studios as a way to get back to business.
The studios provide the setup needed to broadcast high-quality and well-produced virtual events, and many also include a small capacity for in-person attendees. However, while these studios provide a valuable service to eventprofs during a major transitionary period in the industry, they’re not a silver bullet.
According to a recent survey, more than half of planners (58.1 percent) are uncomfortable with virtual event tech. Combine that with the skills required to orchestrate broadcasts that compare with what a home audience is used to, and it becomes clear that event planners will need support.
Leveraging these new virtual and hybrid event studios in order to execute professional virtual events is therefore all about choosing and working with the right partners.
So, how can planners successfully leverage virtual event studios?
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