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The event industry is facing an existential crisis that may continue for several years. While many insiders bicker online about the value of face-to-face versus virtual, the task of going back to live events becomes more challenging. The culprit? Superspreader events.
If you spend your days arguing online about how you hate virtual events, you are wasting your energy. The real battle that the industry is now fighting is one of perception.
It is going to take years to fight the concept of superspreader events.
Here is a quick test for the reader. What angers you the most, the news of a virtual event that makes more money than an in-person one or a wedding that infected 150 people between participants and their families?
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