[Timothy Myres]

The pivot from live to virtual and hybrid events has meant that event planners have been faced with a major change of priority. Instead of finding a great live event venue, many are focused on finding a virtual event platform that ticks every box. Something that hasn’t changed, however, is the importance of event branding. One of the functions of an event is to increase brand awareness, so it remains vital to put virtual event branding at the forefront of the planning process like Logitech did for their Dream Different global sales conference.

But virtual event branding isn’t necessarily the same as its in-person event counterpart. What’s different about virtual event branding? And how can you maximize branding opportunities within a virtual environment?

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