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As events have moved online, it’s become increasingly more difficult to know what the worth of your event might be to your audience. But that doesn’t mean you should offer cheap or even free tickets for an experience you’ve worked hard to produce. Looking into averages for online ticket pricing, we see a range from category to category. Online music events average $17 (£13), food and drink events come in at $34 (£26), and health and wellness clock in at $29 (£22). Our pricier tickets tend to be science and technology events, which average $87 (£67), while business and professional tickets cost $91 (£70).
So, What is the average price of a ticket? How did you determine the price to charge for your online event? What have you found is the most compelling element to get attendees to purchase tickets to your events? Any advice for someone just starting out in the events space?
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