[Timothy Myres]

One of the key points when monetizing virtual events is keeping in mind your event´s target audience. You should put yourself in their shoes and ask yourself challenging questions. Would you pay to attend the event? What value would you be getting out of it? Is it worth the cost?

Then, adapting your content and approach according to your audience profile is fundamental. Events targeted at prospective customers or existing customers, at junior-level professionals or senior-level executives, all should be priced differently.

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