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Deciding to use a virtual event studio for an online or hybrid event is certainly a step in the right direction, but the result may be awkward if professionals aren’t brought in to support the production.
For most planners, virtual events already present a challenge, and attempting to independently manage their production in unfamiliar, high-tech studios adds more logistical challenges and a much steeper learning curve.
Moreover, poorly-executed events can have far-reaching negative consequences. Since high production value is one of the most important features for engaging virtual attendees, failure to achieve this will lead to exacerbated Zoom fatigue and disengaged attendees.
Per most recent industry-wide survey, 66 percent of event professionals said that increasing competition is a substantial challenge. In a virtual event market with a low barrier to entry, that production value is a key factor in setting an event apart. Conversely, neglecting to invest in production can lead to negative brand exposure and may impact attendee return rates for future events.
According to you, what are the dangers of DIY virtual event production?
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